Finished Hardwood Floor
Carter Quality Hardwood Flooring
It's In The Name
We put quality craftsmanship and customer service above all else to guarantee your project gets done the right way and looks phenomenal. Our family-owned and operated company has a team full of skilled craftsmen with over a decade of proven work. Carter Quality is the best choice for your hardwood flooring experience.
WHO WE ARE

Carter Quality — Expert Craftsmanship

Guided by the great mentorship of the company’s founder and CEO, Jason Carter, our company has always championed a different approach to the hardwood flooring industry. We wanted to create a company that could change our label from contractors to craftsmen. By focusing on building a stellar team, providing training opportunities, and top-notch customer service, we did just that! Carter Quality Hardwood Flooring is a collection of driven, hard-working individuals determined to give our customers the best experience possible.

Since its founding in 2006, Carter Quality Hardwood Flooring has worked for thousands of customers all over the Southeast Michigan area. As the company has grown, we have been fortunate to partner with, and learn from, industry leaders and fellow craftsmen in order to navigate the ever-changing industry we call home.

Duraseal Color Wheel

SOME FACTS

Great Experiences Build Great Brands.

Carter Quality Team Photo

OUR HISTORY

Our CEO, Jason Carter, started in the hardwood flooring industry in 2002. After getting a degree in Marketing while working full-time, he launched his own company in 2006. In 2011, Jason’s father signed on and it became a family affair. He passed away in 2016, however with the support of his wife, Leah, mother, Cindy, as well as past and present employees, Carter Quality has grown into the company it is today.

NWFA Expo

EXPERIENCED TECHNIQUES

Our industry is ever-changing. There are always new ways to install wood floors and trending woods and colors change over time. Carter Quality participates in the top 2 training events in our industry every year. First, we send one employee to Bona Certified Craftsman training per year to earn their certification. Second, we attend the NWFA (National Wood Flooring Association) National Convention every year. This ensures we understand the latest trends, techniques, and equipment and bring that knowledge to our customers.

Carter Quality Hardwood Flooring, Inc. Donates to Habitat for Humanity

ALWAYS GIVE BACK

Carter Quality Hardwood Flooring has always focused on family and the community. From health insurance plans for employees to donating materials to Habitat for Humanity, we try to do our part to take care of the people who support us.

Carter Quality Hardwood Flooring works with several other local charities including the Marilyn Jane Foundation.

Our family

The Team. The Team. The Team.

Our team is lead by our owner and CEO, Jason Carter, a 20 year veteran of the hardwood flooring industry. Scroll down to learn more about our talented craftsmen and apprentices.

Jason Carter

JASON CARTER

OWNER & CEO

Jason founded Carter Quality Hardwood Flooring, Inc. in 2006 after working for his mentor for 4 years. Approaching 20 years in the business, he had this to say, "I remember walking up to the nailer and realizing that I wanted to start my own business." He still feels it was all worth it. Jason, his wife Leah, and daughter Olivia live in their hometown of Oxford, MI and enjoy all things outdoors.

Brendan Cervone

BRENDAN CERVONE

MARKETING DIRECTOR & FIELD TECHNICIAN

Brendan joined the team in 2019 and has 2 years experience in hardwood installation, sanding, and finishing. Brendan also has 2 years of digital marketing experience. Brendan has a 6 year old son and recently purchased his first house. He produces music, reads, and plays sports in his spare time.

Rob O'Connor

ROB O'CONNOR

PROJECT MANAGER

Rob joined Carter Quality in 2017, has 5 years of experience in hardwood flooring, and is a Bona Certified Craftsman. As the Project Manager, Rob takes the lead in logistics, materials planning, and customer service. We classify Rob as a "craftsman's craftsman" due to his near OCD level of detail. Rob and his wife Nichole have 3 sons and call Highland, MI their home.

Austin Bashore

AUSTIN BASHORE

APPRENTICE

Austin joined Carter Quality in 2019. Coming in with little direct experience, Austin has acclimated quickly, doing quality work at an early stage. He also runs his own photography company, Lucid Wander Photography, in his free time. Check out his work by clicking the link in the footer below.

Austin Coulter

AUSTIN COULTER

LEAD TECHNICIAN

Austin joined the team in 2018, bringing 4 years of experience with him. Austin quickly rose to the rank of Lead Technician and achieved Bona Certified Craftsman status. As Lead Tech, Austin ensures all teams are properly equipped for each job. He also functions as a team leader for our larger jobs. Austin has 2 sons and lives in Burton, MI.

Justin Hart

JUSTIN HART

APPRENTICE

Justin rejoined the team in 2019 after a brief hiatus. Justin has worked in the hardwood flooring industry since he was a teenager. Several of Justin's family members are in the business. Justin lives in Waterford, MI and is an avid dirt bike racer.

OUR TESTIMONIALS

  • Lori H. Avatar

    I would highly recommend Carter Quality Hardwood Flooring. Jason is the owner, he is very knowledgeable and has a great staff. We had two bedrooms sanded and stained. Austin and Justin arrived every day on time, they were very kind and professional. When they left for the day, everything was cleaned up spotless. Austin was able to match the stain perfectly with the rest of the house wood floors. I can’t say enough about this company and I would definitely use them again.

    Lori H. 1/30/2020
    Michelle R. Avatar

    We are extremely impressed with the job completed by Quality in our home. The team was professional, knowledgeable and proactive.
    The team provided time in assisting us with our stain selection and we love it! Five Star ⭐️Team! Highly recommend this company!!

    Michelle R. 1/17/2020
  • Brenda F. Avatar

    The staff that worked on our floors were so kind and courteous at our house! They were so respectful of our house and kind to me and my dog each morning - and cleaned up each evening before they left. The floors look amazing - I would recommend Jason and his team to anyone (and I have!!)

    Brenda F. 11/13/2019
    Brenda W. Avatar

    Jason, Justin and Austin were very professional and friendly. The guys were very meticulous in making sure the job was excellent. The floors were in bad shape but now they look brand new and absolutely beautiful!

    Brenda W. 9/15/2019
  • Ryan D. Avatar

    We had very bad looking floors and at one point I thought about replacing them. Jason assured me sanding with a new stain will clean up the looks. He and his crew more than met our expectations. It looks like a brand new house! They knew their products and answered any we questions we had.

    Ryan D. 6/17/2019
    Charles C. Avatar

    Excellent service and follow up. Highly recommended to anyone considering flooring.
    Professional and thorough.

    Charles C. 6/01/2019
  • Darla-sue C. Avatar

    Highly recommend, I couldn't be happier with my floors they are so beautiful and Jason is a perfectionist he did an amazing job!!

    Darla-sue C. 5/29/2019
    Jaclyn C. Avatar

    We want to thank Jason and his team for the wonderful job they did refinishing our hardwood floors. They were always prompt, respectful, and kept our house amazingly clean. I highly recommend them, you will not be disappointed!!

    Jaclyn C. 5/25/2019
  • Stephanie K. Avatar

    Love, love, love our refinished hardwood floors! We did the custom stained, flush heat registers and UV finish. So worth it! Thank you Jason, Justin, Austin, and Nick ❤️

    Stephanie K. 5/24/2019
    杨雅娟 Avatar

    Extreme polite, hard work and follow up each step what they are doing now?

    杨雅娟 5/05/2019
  • Gerald S. Avatar

    Carter Quality Harwood Flooring refinished all of our wood floors. They were very professional, very punctual and did an exceptional job. Their dustless system made clean up very easy. I’m a Realtor and always recommend Cater to my clients. Quality job, quality company and quality guys.

    Gerald S. 10/13/2018
    Jenna L. Avatar

    All the guys are super nice and friendly! They explained the entire process of how they were going to fix my hardwood floors after being poorly done by another company. Awesome guys! Amazing work!!!

    Jenna L. 10/12/2018
  • Cherene M. Avatar

    Jason Carter and Carter Quality Hardwood Flooring refinished our 25+ year old floors with beautiful results. Jason is professional, conscientious, meticulous, and stands behind his work. Local company that will do right by you. Highly recommended

    Cherene M. 6/13/2018
    Teri S. Avatar

    We just had our hardwood floors refinished in our kitchen and dining room. Dan was the technician. He was extremely polite, hardworking and kept us well informed as to what he was doing. We would highly recommend this company for your hardwood flooring needs. Our refinished floors look beautiful and just like new.

    Teri S. 1/27/2017
  • Debra D. Avatar

    Have used Carter's twice : Once to install hardwood floors in my house 8 years ago and last month they came and sanded the floors and stained them from dark to light and it turn out beautifully!!!! We were doing a remodeling to our home and our contractor was very impressed on their quality. I would recommend Carter Quality Hardwood Floor to anyone!! Thank you again Jason for another great job .

    Debra D. 10/20/2016
    Bruce B. Avatar

    I see a lot of this company's work in houses that I paint. Every floor looks flawless, and the homeowners also say how professional they are. Keep up the good work guys!

    Bruce B. 3/17/2016
  • Michelle R. Avatar

    Professional, high quality work! So happy we found Carter Quality Hardwood Flooring when looking for someone to refinish our floors.

    Michelle R. 1/22/2016
    Evan P. Avatar

    We are very satisfied with Jason and his crew. They were professional and finished our project in a timely manner. They went above and beyond to finish our project and NO DUST big bonus! I would definitely recommend them. If you want quality give them a call. You will not be sorry. Color choice is medium brown. We couldn't be happier. Signed Palmer’s HLC.

    Evan P. 8/14/2020
  • Michelle B. Avatar

    I was very impressed with Carter’s. Jason, Tim, Brenden and Justin were consistently on time, hard working, and a pleasure to work with. The floors are beautiful!! I asked for recommendations among my friends on Facebook and everyone recommended Carters. You won’t be disappointed!

    Michelle B. 7/28/2020
    Glenn Z. Avatar

    We just completed our third job with Carter Floors. Each time we have had a different crew, however they all are outstanding and professional workers. This job was completed by Justin, Austin and Tim they did a outstanding job and were a pleasure to work with. As an example of their expertise they had to install flooring between two ends of the house, which they previously installed. The precision they used to match the flow of boards was marvelous! I heard a lot of algebra going on but we could not be happier with the results.
    If you want professionals that call you back, are on time and produce quality this is your team!
    One more thing no dust no mess the equipment they use left the house amazingly dust free!

    Glenn Z. 7/06/2020
  • Karl M. Avatar

    We had carpet removed and wood flooring installed, along with refinishing additional existing hardwood flooring to match. There was -zero- sawdust in the house afterwards and the floors look great. Jason's team are craftsmen - the way they talked to each other on the project - you can tell they took the details seriously, and that attention comes out in the finished product. The crew communicated with us multiple times during the day and throughout the week-long project. Will be using this company again when we rip out more carpeting...

    Karl M. 6/24/2020
    Angie's L. Avatar

    Jason and his crew did an amazing job whisking our 1970’s style flooring into the modern era! We tried on our own to lay vinyl tile, but it was a mess even after we watched countless videos. He always returned my text messages promptly and provided outstanding service! This is our second project with his company and we were very impressed. We will be using him again.

    Angie's L. 6/17/2020
  • Catherine W. Avatar

    Jason and his crew did an amazing job whisking our 1970’s style flooring into the modern era! We tried on our own to lay vinyl tile, but it was a mess even after we watched countless videos. He always returned my text messages promptly and provided outstanding service! This is our second project with his company and we were very impressed. We will be using him again.

    Catherine W. 6/17/2020
    Jeff R. Avatar

    I am a remodeling contractor and use Carter Quality Hardwood Flooring for all my jobs. There attention to detail and follow up is stellar. It is tough to find a great flooring contractor and Jason Carters guys are great

    Jeff R. 6/03/2020
  • Lori H. Avatar

    I would highly recommend Carter Quality Hardwood Flooring. Jason is the owner, he is very knowledgeable and has a great staff. We had two bedrooms sanded and stained. Austin and Justin arrived every day on time, they were very kind, knowledgeable and professional. When they left for the day, everything was cleaned up spotless. Austin was able to match the stain perfectly with the rest of the house wood floors. I can’t say enough about this company and I would definitely use them again.
    Highly Recommend!!

    Lori H. 1/30/2020
    Lori H. Avatar

    5 star rating I would highly recommend Carter Quality Hardwood Flooring. Jason is the owner, he is very knowledgeable and has a great staff. We had two bedrooms sanded and stained. Austin and Justin arrived every day on time, they were very kind and professional. When they left for the day, everything was cleaned up spotless. Austin was able to match the stain perfectly with the rest of the house wood floors. I can't say enough about this company and I would definitely use them again.

    Lori H. 1/30/2020
  • Gloria/Larry Avatar

    If you are thinking of hardwood flooring, we recommend the work done by Carter Quality Hardwood Flooring. The workmenship done by Brenden and Austin was excellent! They were respectful of our time by showing up to work on time and with good attitudes. They were respectful of our home by ensuring that any dust made was limited to their workspace. They showed good attention to details. Thank you to Jason, Brenden and Austen for excellent customer service.

    Gloria/Larry 1/25/2020
    Angie's L. Avatar

    Excellent! The owner, Jason, was great to work with - prompt, courteous and experienced. Jason addressed any questions or concerns we had and returned calls quickly. His crew has been with him for some time now and they too know their craft. Highly recommend for and new wood, repair or refinishing.

    Angie's L. 10/02/2019
  • Angie's L. Avatar

    Jason and his crew were professional, polite, punctual, efficient and considerate of our home and did a great job refinishing our flooring. Our floor is beautiful, they did a superb job. The guys were excited as our floor is uncommon and was challenging to work with - Brazilian bulletwood. Thank you Rob, Dan and the rest of the team - bravo!

    Angie's L. 4/20/2019
    Jennifer H. Avatar

    The team at Carter was absolutely amazing and knowledgeable on our hardwood floors. Very honest on what needed to be done and was patient with us waiting until the floors dried appropriately after our home was flooded. The refinished floors are absolutely amazing and appear as if they are brand new. Price was definitely reasonable for the quality of work that was done. Completed our floors earlier than originally expected. Definitely recommend and will use should future projects arise.

    Jennifer H. 9/20/2017
CORE VALUES

Expert Level Craftsmanship

Every one of our projects is lead by at least one experienced Bona Certified Craftsman. Their knowledge ensures quality is never skipped for quickness.

Excellent Customer Experience

We work hard to create a positive experience for every customer from pre-sales through final inspection

Family-First Company

As a family owned company, we want to create an environment where our employees and their families can grow.

Our mission

Create A High Quality Product

This doesn't just mean quality hardwood floors. We are dedicated to creating a company that is, as a whole, a high quality product.

Drive Discussion In The Industry

As one of Michigan's innovators in hardwood flooring, we seek to become an industry voice that can drive greater innovation.

Positively Impact Our Community

A company is only as good as the community it is in. We will always give back to say thank you for your support!

Work with us

We are open to working with any companies, either on a business or charitable basis! Give us a shout and someone will get back with you shortly.

We Are Carter Quality

We have worked on all types of hardwood floors, all over Southeast Michigan.