Finished Hardwood Floor
Carter Quality Hardwood Flooring
It's In The Name
We put quality craftsmanship and customer service above all else to guarantee your project gets done the right way and looks phenomenal. Our family-owned and operated company has a team full of skilled craftsmen with over a decade of proven work. Carter Quality is the best choice for your hardwood flooring experience.
WHO WE ARE

Carter Quality — Expert Craftsmanship

Guided by the great mentorship of the company’s founder and CEO, Jason Carter, our company has always championed a different approach to the hardwood flooring industry. We wanted to create a company that could change our label from contractors to craftsmen. By focusing on building a stellar team, providing training opportunities, and top-notch customer service, we did just that! Carter Quality Hardwood Flooring is a collection of driven, hard-working individuals determined to give our customers the best experience possible.

Since its founding in 2006, Carter Quality Hardwood Flooring has worked for thousands of customers all over the Southeast Michigan area. As the company has grown, we have been fortunate to partner with, and learn from, industry leaders and fellow craftsmen in order to navigate the ever-changing industry we call home.

Duraseal Color Wheel

SOME FACTS

Great Experiences Build Great Brands.

Carter Quality Team Photo

OUR HISTORY

Our CEO, Jason Carter, started in the hardwood flooring industry in 2002. After getting a degree in Marketing while working full-time, he launched his own company in 2006. In 2011, Jason’s father signed on and it became a family affair. He passed away in 2016, however with the support of his wife, Leah, mother, Cindy, as well as past and present employees, Carter Quality has grown into the company it is today.

NWFA Expo

EXPERIENCED TECHNIQUES

Our industry is ever-changing. There are always new ways to install wood floors and trending woods and colors change over time. Carter Quality participates in the top 2 training events in our industry every year. First, we send one employee to Bona Certified Craftsman training per year to earn their certification. Second, we attend the NWFA (National Wood Flooring Association) National Convention every year. This ensures we understand the latest trends, techniques, and equipment and bring that knowledge to our customers.

Carter Quality Hardwood Flooring, Inc. Donates to Habitat for Humanity

ALWAYS GIVE BACK

Carter Quality Hardwood Flooring has always focused on family and the community. From health insurance plans for employees to donating materials to Habitat for Humanity, we try to do our part to take care of the people who support us.

Carter Quality Hardwood Flooring works with several other local charities including the Marilyn Jane Foundation.

Our family

The Team. The Team. The Team.

Our team is lead by our owner and CEO, Jason Carter, a 20+ year veteran of the hardwood flooring industry. Scroll down to learn more about our talented craftsmen and apprentices.

Jason Carter

JASON CARTER

OWNER & CEO

Jason founded Carter Quality Hardwood Flooring, Inc. in 2006 after working for his mentor for 4 years. After 20+ years in the business, he had this to say, "I remember walking up to the nailer and realizing that I wanted to start my own business." He still feels it was all worth it. Jason, his wife Leah, and daughter Olivia live in their hometown of Oxford, MI and enjoy all things outdoors. Jason is currently a board member on the Oxford Chamber of Commerce, and enjoys being a part of the NWFA's Emerging Leaders Council.

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JUSTIN HART

LEAD TECHNICIAN

Justin rejoined the team in 2019 after a brief hiatus. Justin has worked in the hardwood flooring industry since he was a teenager. Several of Justin's family members are in the business. Justin lives in Waterford, MI and is an avid dirt bike racer.

Rob-Circle-badges-2

ROB O'CONNOR

GENERAL MANAGER

Rob joined Carter Quality in 2017, has 5 years of experience in hardwood flooring, and is a Bona Certified Craftsman. As the Project Manager, Rob takes the lead in logistics, materials planning, and customer service. We classify Rob as a "craftsman's craftsman" due to his near OCD level of detail. Rob and his wife Nichole have 3 sons and call Highland, MI their home.

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AUSTIN COULTER

LEAD TECHNICIAN

Austin joined the team in 2018, bringing 4 years of experience with him. Austin quickly rose to the rank of Lead Technician and achieved Bona Certified Craftsman status. As Lead Tech, Austin ensures all teams are properly equipped for each job. He also functions as a team leader for our larger jobs. Austin has 2 sons and lives in Burton, MI.

Grant

Grant

APPRENTICE

Grant came onto the team in 2021 as an apprentice, with a passion for woodworking and quality work. He learned about woodworking at The Unplugged Woodshop in Toronto and attended in 2019. He currently lives in Clarkston.

OUR TESTIMONIALS

  • Santa C. Avatar

    Absolutely amazing job. Jason came out and talked us through the process and what to expect, gave us a quote. As soon as the materials were ready, the crew (Austin & Grant) arrived right on time and got the job done. Kept us updated on what they were doing and what to expect. Will definitely have them out again to do more rooms in our home.

    Santa C. 2/05/2022
    Zachary C. Avatar

    Carter Quality Hardwood Flooring was phenomenal. The finished product looks amazing. The professionalism was through the roof and they care to make sure the client is satisfied with the final product. I highly recomend them and their product!!

    Zachary C. 1/27/2022
  • j4thomas Avatar

    Carter Quality Hardwood Flooring has helped me with two projects to repair and refinish my oak floors. The work was done when they said it would be done and the quality of the work was even better than expected. The crew was polite, clean, and respectful. I will use them again for sure.

    j4thomas 1/26/2022
    Dianne B. Avatar

    We had a fantastic experience working with Carter Quality Hardwood Flooring. Our neighbor recommended them and we couldn't be happier. We had our floor refinished after 20 years and it looks brand new.

    But even more important is the professionalism and integrity of the company. They treated our home like it was their own. That is a wonderful quality. Highly recommend.

    Dianne B. 1/24/2022
  • Robin F. Avatar

    We recently had hardwood floors installed by Carter Quality Hardwood. We cannot say enough good about this company. From getting a bid down to the last piece of wood going in they were top notch! The team who installed the floors, Austin and Andrew, were on time every day, communicative, professional, Know the right way to install a floor, hard workers and very easy to work with. You will not be disappointed by going with Carter Quality Hardwood.

    Robin F. 1/17/2022
    Kyle B. Avatar

    Extremely happy with the outcome of the project. Floors were in poor condition with pet stains and discoloration due too 50+ years of neglect. Jason’s team took the time and made them look great. I would recommend Carter Quality Hardwood Flooring too anyone looking for floor restoration/Installation.

    Kyle B. 12/17/2021
  • Jacqui N. Avatar

    Overall great experience with quality work! Would definitely recommend.

    Jacqui N. 11/22/2021
    Zac C. Avatar

    Amazing work. They came when they said they would and got the job done. Communicated with me every night to tell me what was done. I am so happy I went with this company. Nice people, hard workers.

    Zac C. 11/06/2021
  • Meghann R. Avatar

    Jason came out and quoted us for the job we needed done. Set a date that worked great for us. The day the job started he came out w Andrew and talked things over w us, the job has been done and is completed! We’re very happy w our staircase and upstairs hallway. Andrew did an amazing job, was very professional and informative. We definitely will have them do future jobs!

    Meghann R. 10/08/2021
    A G. Avatar

    Jason came out and quoted us for the job we needed done. Set a date that worked great for us. The day the job started he came out w Andrew and talked things over w us, the job has been done and is completed! We’re very happy w our staircase and upstairs hallway. Andrew did an amazing job, was very professional and informative. We definitely will have them do future jobs!

    A G. 10/08/2021
  • Theresa L. Avatar

    Called Carter floors to repair our wavy wood floors. Jason came and explained how moisture and humidity in our basement were affecting the entry level first floors. He even took the time to show me which product to order to monitor humidity levels. Talk about customer service!

    Once the humidity levels were under control, the floors were refinished. The crew did fantastic work. It has been over a year since the work was done and still everyone asks if we got new floors.

    We had such a great experience that we called Carter floors to complete work at our daughters house.

    Jason and his crew are highly skilled trustworthy professionals. We recommend them for your next project.

    Theresa L. 7/27/2021
    Craig “. Avatar

    We absolutely love the floors. Had new flooring installed and it matches the refinished floors perfectly. Everyone was so professional and conscientious. Austin did a great job and worked incredibly hard. Rob did a beautiful job around our stone fireplace. We couldn't be happier, we would use Jason and his crew again. Dean and Martha Y

    Craig “. 6/24/2021
  • Laura S. Avatar

    We recently had our floors refinished by Jason…WOW! What a difference. Start to finish it was a great experience. Great communication followed by great results. Austin and Austin did a fantastic job. They were professional and friendly. We really could not be happier. They sanded and our ash floors and finished with a bona matte craft oil. They look brand new. The system they use made the clean up a breeze…I was shocked at the small amount of dust. We highly recommended Carter Quality Floors! Thank you Jason!

    Laura S. 6/23/2021
    Marilyn S. Avatar

    I just had new hardwood flooring put in the entire first floor of my house. Rob, Austin, Mike and Andrew were very professional and spent a lot time on the details. They were very timely with start and finish. Jason was also very professional with the quote and organizing of the job. I highly recommend them . When we have more flooring work, I will call Carter Quality Flooring.

    Marilyn S. 5/04/2021
  • Anna O. Avatar

    I can’t say enough good things about this company! From the initial meeting to the very last minute, our experience was incredible. The professionalism and expertise was above and beyond. They were punctual, knowledgeable, transparent and did a spectacular job on our floors. They told me they would leave my home cleaner than when they started and they did! Dustless resurfacing and the crew was maticulous cleaning at the end of every day. You will be glad you chose Carter Quality Hardwood Flooring!

    Anna O. 4/15/2021
    Mandy O. Avatar

    I can’t say enough good things about this company! From the initial meeting to the very last minute, our experience was incredible. The professionalism and expertise was above and beyond. They were punctual, knowledgeable, transparent and did a spectacular job on our floors. You will be glad you chose Carter Quality Hardwood Flooring!

    Mandy O. 4/14/2021
  • Michele N. Avatar

    We used Jason Carter with Carter quality two times in the last 15 years. Both times we were out of town and gave him and his crew full access to our home. They are very trustworthy and honest. Their work is hands-down the best I’ve ever seen. JASON is very reasonable and his work is amazing. He has a great crew also. We just returned back from vacation and our house was clean and intact. The floors turned out beautiful. His crew kept us updated and sent us pictures of our beautiful floors. I would recommend this company to anyone anytime. Local company. Hard-working crew. Great family guy. He knows what he’s doing and has been doing it for many years. I would recommend Carter Quality floors to ANYONE!

    Michele N. 4/04/2021
    Michele N. Avatar

    5 star rating We have used Jason (owner) and his company twice in 15 years. Both times we were out of town when we had them work on our floors. Very trustworthy and honest. They are extremely reasonable and their work is amazing. JASON and his company are easy to work with. Very honest very hard-working and their work is absolutely beautiful. Hands-down I would recommend them to anybody for anything. Not only is the work amazing. But nice. Hard working. Honest. Respectful. Caring. Local guy. Local company. Love them!!!!

    Michele N. 4/04/2021
  • Lloyd B. Avatar

    My wife and I highly recommend Jason and his team. They were very professional, did what they said they would do, were very friendly, and most importantly, did a superb job in refinishing our hardwood floors! I would recommend them to anyone.

    Lloyd B. 3/29/2021
    Theresa L. Avatar

    Highly recommend Jason and his company! Rob and his crew were professional and courteous. I very much appreciated their attention to detail and the pride they took in their work! The result was a beautiful restoration of our natural hickory hardwoods. Couldn’t be more satisfied!

    Theresa L. 3/26/2021
  • S M. Avatar

    My experience with Jason and his team was extremely positive from start to finish. Jason was very informative and helpful during the estimate and made my decision to go with his company a no brainer. The work started on time, the guys were very professional, and the work was outstanding and finished on time. The job was for my foyer and office and I’m now going to have them do my living and dining rooms as I was so pleased with how it looks.

    S M. 10/31/2020
    Adrian L. Avatar

    Jason and his team were great. Excellent comminication throughout the process. Easy to work with during the project and the floors look outstanding. Definately recommend if you are in need of wood floor refinishing!

    Adrian L. 9/26/2020
  • Evan P. Avatar

    We are very satisfied with Jason and his crew. They were professional and finished our project in a timely manner. They went above and beyond to finish our project and NO DUST big bonus! I would definitely recommend them. If you want quality give them a call. You will not be sorry. Color choice is medium brown. We couldn't be happier. Signed Palmer’s HLC.

    Evan P. 8/14/2020
    Michelle B. Avatar

    I was very impressed with Carter’s. Jason, Tim, Brenden and Justin were consistently on time, hard working, and a pleasure to work with. The floors are beautiful!! I asked for recommendations among my friends on Facebook and everyone recommended Carters. You won’t be disappointed!

    Michelle B. 7/28/2020
  • Glenn Z. Avatar

    We just completed our third job with Carter Floors. Each time we have had a different crew, however they all are outstanding and professional workers. This job was completed by Justin, Austin and Tim they did a outstanding job and were a pleasure to work with. As an example of their expertise they had to install flooring between two ends of the house, which they previously installed. The precision they used to match the flow of boards was marvelous! I heard a lot of algebra going on but we could not be happier with the results.
    If you want professionals that call you back, are on time and produce quality this is your team!
    One more thing no dust no mess the equipment they use left the house amazingly dust free!

    Glenn Z. 7/06/2020
    Karl M. Avatar

    We had carpet removed and wood flooring installed, along with refinishing additional existing hardwood flooring to match. There was -zero- sawdust in the house afterwards and the floors look great. Jason's team are craftsmen - the way they talked to each other on the project - you can tell they took the details seriously, and that attention comes out in the finished product. The crew communicated with us multiple times during the day and throughout the week-long project. Will be using this company again when we rip out more carpeting...

    Karl M. 6/24/2020
  • Angie's L. Avatar

    Jason and his crew did an amazing job whisking our 1970’s style flooring into the modern era! We tried on our own to lay vinyl tile, but it was a mess even after we watched countless videos. He always returned my text messages promptly and provided outstanding service! This is our second project with his company and we were very impressed. We will be using him again.

    Angie's L. 6/17/2020
    Catherine W. Avatar

    Jason and his crew did an amazing job whisking our 1970’s style flooring into the modern era! We tried on our own to lay vinyl tile, but it was a mess even after we watched countless videos. He always returned my text messages promptly and provided outstanding service! This is our second project with his company and we were very impressed. We will be using him again.

    Catherine W. 6/17/2020
  • Jeff R. Avatar

    I am a remodeling contractor and use Carter Quality Hardwood Flooring for all my jobs. There attention to detail and follow up is stellar. It is tough to find a great flooring contractor and Jason Carters guys are great

    Jeff R. 6/03/2020
    Lori H. Avatar

    I would highly recommend Carter Quality Hardwood Flooring. Jason is the owner, he is very knowledgeable and has a great staff. We had two bedrooms sanded and stained. Austin and Justin arrived every day on time, they were very kind, knowledgeable and professional. When they left for the day, everything was cleaned up spotless. Austin was able to match the stain perfectly with the rest of the house wood floors. I can’t say enough about this company and I would definitely use them again.
    Highly Recommend!!

    Lori H. 1/30/2020
CORE VALUES

Expert Level Craftsmanship

Every one of our projects is lead by at least one experienced Bona Certified Craftsman. Their knowledge ensures quality is never skipped for quickness.

Excellent Customer Experience

We work hard to create a positive experience for every customer from pre-sales through final inspection

Family-First Company

As a family owned company, we want to create an environment where our employees and their families can grow.

Our mission

Create A High Quality Product

This doesn't just mean quality hardwood floors. We are dedicated to creating a company that is, as a whole, a high quality product.

Drive Discussion In The Industry

As one of Michigan's innovators in hardwood flooring, we seek to become an industry voice that can drive greater innovation.

Positively Impact Our Community

A company is only as good as the community it is in. We will always give back to say thank you for your support!

Work with us

We are open to working with any companies, either on a business or charitable basis! Give us a shout and someone will get back with you shortly.

We Are Carter Quality

We have worked on all types of hardwood floors, all over Southeast Michigan.