Carter Quality Hardwood Flooring

We put quality craftsmanship and customer service above all else to guarantee your project gets done the right way and looks phenomenal. Our family-owned and operated company has a team full of skilled craftsmen with over a decade of proven work. Carter Quality is the best choice for your hardwood flooring experience.

Who We Are

Carter Quality - Expert Craftsmanship

Guided by the great mentorship of the company’s founder and CEO, Jason Carter, our company has always championed a different approach to the hardwood flooring industry. We wanted to create a company that could change our label from contractors to craftsmen. By focusing on building a stellar team, providing training opportunities, and top-notch customer service, we did just that! Carter Quality Hardwood Flooring is a collection of driven, hard-working individuals determined to give our customers the best experience possible.

Since its founding in 2006, Carter Quality Hardwood Flooring has worked for thousands of customers all over the Southeast Michigan area. As the company has grown, we have been fortunate to partner with, and learn from, industry leaders and fellow craftsmen in order to navigate the ever-changing industry we call home.

Duraseal Color Wheel

Great Experiences Build Great Brands

Carter Quality Team Photo

Our History

Our CEO, Jason Carter, started in the hardwood flooring industry in 2002. After getting a degree in Marketing while working full-time, he launched his own company in 2006. In 2011, Jason’s father signed on and it became a family affair. He passed away in 2016, however with the support of his wife, Leah, mother, Cindy, as well as past and present employees, Carter Quality has grown into the company it is today.

Finish process

Experienced Techniques

Our industry is ever-changing. There are always new ways to install wood floors and trending woods and colors change over time. Carter Quality participates in the top 2 training events in our industry every year. First, we send one employee to Bona Certified Craftsman training per year to earn their certification. Second, we attend the NWFA (National Wood Flooring Association) National Convention every year. This ensures we understand the latest trends, techniques, and equipment and bring that knowledge to our customers.

Carter Quality Hardwood Flooring, Inc. Donates to Habitat for Humanity

Always Give Back

Carter Quality Hardwood Flooring has always focused on family and the community. From health insurance plans for employees to donating materials to Habitat for Humanity, we try to do our part to take care of the people who support us.

Carter Quality Hardwood Flooring works with several other local charities including the Marilyn Jane Foundation.

Our Family

Meet The Team

Jason Carter

Jason Carter

Owner & CEO

Jason founded Carter Quality Hardwood Flooring, Inc. in 2006 after working for his mentor for 4 years. After 20+ years in the business, he had this to say, “I remember walking up to the nailer and realizing that I wanted to start my own business.” He still feels it was all worth it. Jason, his wife Leah, and daughter Olivia live in their hometown of Oxford, MI and enjoy all things outdoors. Jason is currently a board member on the Oxford Chamber of Commerce, and enjoys being a part of the NWFA’s Emerging Leaders Council.

Rob O'Conner

Rob O'Conner

General Manager

Rob joined Carter Quality in 2017 bringing 12 years of wood working experience with him and has since become an NWFA and Bona Certified Craftsman. As Project Manager, Rob takes lead in logistics, materials planning and customer service. We classify Rob as a “craftsman’s craftsman” due to his near OCD level of detail. His leadership skills obtained from many years of coaching Baseball make him the perfect fit for training the next generation of Craftsman. Rob, his wife Nichole and their 3 sons call Highland, MI their home.

Justin Hart

Justin Hart

Lead Technician

Justin rejoined the team in 2019 after a brief hiatus. Justin has worked in the hardwood flooring industry since he was a teenager. Several of Justin’s family members are in the business. Justin lives in Waterford, MI and is an avid dirt bike racer.



Field Technician

Grant came onto the team in 2021 as an apprentice, with a passion for woodworking and quality work. He learned about woodworking at The Unplugged Woodshop in Toronto and attended in 2019. He currently lives in Clarkston.

Bo Hart

Bo Hart

Field Technician



Expert Level Craftsmanship

Every one of our projects is lead by at least one experienced Bona Certified Craftsman. Their knowledge ensures quality is never skipped for quickness.

Excellent Customer Experience

We work hard to create a positive experience for every customer from pre-sales through final inspection

Family-First Company

As a family owned company, we want to create an environment where our employees and their families can grow.

Create A High Quality Product

This doesn’t just mean quality hardwood floors. We are dedicated to creating a company that is, as a whole, a high quality product.

Drive Discussion In The Industry

As one of Michigan’s innovators in hardwood flooring, we seek to become an industry voice that can drive greater innovation.

Positively Impact Our Community

A company is only as good as the community it is in. We will always give back to say thank you for your support!

We Are Carter Quality Hardwood Flooring

We have worked on all types of hardwood floors, all over Southeast Michigan.

  • Carter Quality Hardwood Flooring
  • Carter Quality Hardwood Flooring, Inc. is family-owned and operated; located in Oxford, MI. We specialize in hardwood installation and restoration. We do not have a showroom. We come to you!
  • 947 S. Glaspie Rd.
    Oxford, MI 48371
  • (248) 628-0990

Open Hours:
Mon–Fri: 9:00am–5:00pm

We do not have a showroom.
We come to you!

CALL (248) 628-0990

We can help with all of your questions! How much does it cost to clean my floor? How long does it take to refinish?

Our Trusted Certified Experts add value to every home!

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